Marketing management Essay Example | Topics and Well Written Essays - 1000 words

Marketing management - Essay Example Media group possesses half of the National rugby League shares. Furthermore, it is the main share holder of Brisbane Broncos together with Melbourne Storm in the rugby league. The media also owns several studios, broadcasting channels, as well as satellite televisions and internet providing companies among others. The main academic theories applicable in the media industry include mathematical, physics, social, political and legal theories. Human resource academic knowledge is very important in the running of any company. News Corporation has over 50,000 employees of different academic background and skills. It requires appropriate human resource knowledge to manage such work place diversity to ensure the media group maintains its large pool of customers and stakeholders. The company’s human resource teams are Masters Degrees holders in human resources in addition to their vast experiences. Further more; appropriate human resource academic knowledge would help the corporation make appropriate decisions when entering partnership deals with other companies. The essence of knowing the existing work place diversity would determine the lacking skills and professional to be hired. Academic knowledge could be associated with good leadership skills based on equality and this would enable the corporation maintain its customers and other stakeholders. Human resources and business leadership principles could of great help in these situations (Slaughter, 2004). The media group ventures in news papers where appropriate writing skills and English mastery is a plus. Good writing and language skills are associated with good academics. Further more, the newspapers team comprise of researchers who have to engage good data collection methods before publishing. Academics theories enable the researchers understand the social, cultural and religious values of an individual so that whatever information required from him does not violate any of his or her rights. Not every info rmation obtained from the community is worth being published; some news or information could evoke violence if not well handled, and academic theories provide several media acts and policies to govern the industry. Any editor or columnist ought to fully understand such laws to keep a smile in their newspapers’ readers among other stake holders. The corporation ventures in satellite TV channels. A lot of technological knowledge and skills are applied in the industry. For instance, the employees involved need to understand the frequency and wave bands of the satellite signals before they are converted to normal waves so that such channels can be watched by millions of people. News Corporation satellite TV channels are the most quality in the entire Europe and other parts of America. The media group is associated with sophisticated machineries and telecommunication gadgets like dishes, decoders, GPS among other equipment. Such machineries and gadgets require good technological s kills to be operated. The corporation so far has the widest pool of TV demand in the entire world. Quality TV channels due to good academic knowledge would not only maintain the existing customers but attract more. Physics, mathematical and electrical theories play great role in such incidences. The corporation is associated with